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Introducing the Primera Bravo 4100 Series Publishers

The Game Changer for Disc Publishers

Recently, Bob Daly, Polyline's president, rushed into the office. He was visibly excited. "You have to see this," he said. "Meet me in the large conference room in 5 minutes." Then he hurried off.

Intrigued, we walked into the conference room to see our Primera sales rep, proudly standing next to a disc printer that looked an awful lot like the Bravo Xi.

"This is our new 4100 Series printer, which we plan to premier very soon," she said. "It will print a disc in just 6 seconds."

Then, she started the demo and this is what we saw.

A full 10 seconds of silence followed the demonstration. (That's longer than it took to print the disc.) Then, Jessica, who does our in-house disc printing jobs, broke the silence.

"Wow, that's...," she paused, searching for the right word, "incredible."

It's what we were all thinking.

We're not a jaded group typically but there's one thing we all knew: gravity-fed disc printers are the fastest but disc printers with a "picking" mechanism have fewer disc feed issues. This was a printer with a picking mechanism that gets print speeds pretty darn close to what you can get from a gravity-fed printer.

The room erupted in noise. Everyone wanted to see the demonstration again. Everyone had questions:

How long does the print take when you include disc picking mechanism?
Just a little over 20 seconds. The 4100 series includes the improvements to the disc picking mechanism that were developed in the last Xi update. That makes the mechanics about 300% faster than previous Bravo units.

What about print costs?

The 4100 Series has separate ink cartridges for Cyan, Magenta, Yellow and Black. (The first Primera printer or publisher to do this.) This means you replace only the color that needs replenishing, saving money on each printed disc. This places the cost per disc at around 6 to 12-cents per disc. This is definitely Primera's most affordable disc publishing option.

Any other changes?
The chassis has been updated and now has more metal parts. It makes the unit slightly heavier but more robust.

In the end, we all agreed on one key issue: you can say a printer takes 6 seconds to print a disc, but you just don't fully grasp the scope of that statement until you see the printer in action.

So, check out that video again. Then, visit and ask for a quote. If you're interested in owning a 4100 for yourself, after you talk to your disc publishing specialist, we'll send you a free stop watch so you can time your current printer and see the difference for yourself.

1 comment:

alta said...

I purchased a bravo 4100 and I was very impressed the only problem that Iam having the lid on the disc printer It is giving me an error message that the lid it is open and I called tech support premera and they tell me to just stick a piece of paper in there and I think this is ridiculous and I'm on a second printer already sent to me and eachangels time they are asking me to put a deposit on another printer when they ship one to me and I have been purchasing premera products for at least 10 years now if not longer so I would like to know if anyone else out there is having the same problem thank you