This outstanding example of what you can do with stock packaging was recently featured on lovelypackage.com/brown/. Brown, a confectioner's shop in Bogota, Columbia, decorated simple kraft boxes using a series of cards and rubber stamps to create a simple and low cost brand image through their packaging. Stamping is an inexpensive way to create uniform packaging that is still unique compared to other items on the market.
Another inexpensive way to customize your packaging is to use embossing, which can make a dignified addition to your packaging. Event videographers may find this an effective way to subtly add their logo or Web address to their customers' packaging.
Our third idea is adding die cuts to existing packaging. There's a lot of work involved but die cuts can add a very distinctive look to your packaging. It is a good choice for small to mid-size companies who want their brand to have a "boutique" feel.
(Directions to make these flowers can be found on about.com.)
Receive a $5 Starbucks card
What do you do to make your packaging special? Does the insert to your children's DVD double as a coloring page? Do you include an activity log with your hypnosis CDs? Share your idea with us and get a $5 Starbucks gift card. The first 100 people to respond will receive the gift card. We'll post our favorite packaging ideas in our blog and a future issue of polyNEWSline.