Recently, JVC/Taiyo Yuden announced that it would discontinue its Valueline CD-R and DVD-R media.
Why the change? According to industry gossip, this line just became too successful for what it was originally intended to be. Valueline was created out of optical media that didn't quite meet Taiyo Yuden standards. They were still excellent discs, but they had not met Taiyo's rigorous standards for the premium grade. So, they created the Valueline brand to move them.
Customers soon learned that buying Valueline discs was a great way to get some really good discs at a more affordable price and they grew in popularity.